GAINESVILLE, Texas — Local businesses are gearing up for Small Business Saturday on Friday, November 29, as the community comes together to support hometown entrepreneurs and merchants. The annual event runs from noon to 5 p.m., giving residents an opportunity to shop local and discover what Gainesville's small businesses have to offer. Small Business Saturday has become a tradition in communities across the nation, encouraging people to keep their shopping dollars in the local economy. Gainesville's downtown and shopping districts will be ready to welcome customers with special deals, unique gifts, and the personalized service that only local businesses can provide. From boutiques to specialty shops, restaurants to service providers, the day highlights the diversity of locally-owned businesses in Cooke County. Shopping local keeps money circulating in the community, supports jobs for neighbors and friends, and helps maintain the character of Gainesville's business districts. Local business owners often live in the community and invest in its schools, nonprofits, and civic organizations. Residents looking to get their holiday shopping done while supporting the local economy are encouraged to mark their calendars for Friday afternoon. More information about participating businesses and special offers may be available through the Gainesville Area Chamber of Commerce.