Downtown Gainesville will transform into a family-friendly Halloween celebration on Friday, October 25, when Scare on the Square returns for another year of spooky fun. The annual event, hosted by the Gainesville Texas Farmers Market in partnership with local businesses, runs from 2 to 4 p.m. and offers free trick-or-treating and entertainment for children and families. Scare on the Square has become a beloved autumn tradition in Cooke County, drawing families from throughout the region to historic downtown Gainesville. Children dressed in creative costumes will visit participating businesses around the square, collecting treats while parents shop and support local merchants. The event features a costume contest, encouraging families to showcase their most imaginative, spooky, or creative Halloween outfits. Contest categories typically recognize different age groups and costume styles, ensuring every participant has a chance to shine. Local business participation is crucial to Scare on the Square's success. Merchants donate candy and volunteer their time to create a welcoming, festive atmosphere that highlights the community spirit of downtown Gainesville. The event provides businesses with an opportunity to connect with potential customers in a relaxed, family-oriented setting while contributing to community traditions. The Greater Gainesville Chamber of Commerce and the Gainesville Texas Farmers Market coordinate the event, which requires no admission fee and welcomes all families. Parents are encouraged to arrive early, as the two-hour window can fill quickly with eager trick-or-treaters. Scare on the Square represents the kind of accessible, inclusive community programming that strengthens neighborhoods and creates lasting memories for children and families. Organizers invite all Cooke County residents to mark their calendars for this October 25 celebration of community, creativity, and Halloween fun.